Prepared for on 1st Jan 2024



Acquisition Marketing Proposal



Thank you!

for this exciting opportunity to be your official digital partner.


We've tailored the following plan and proposal based on our previous discussions, and are confident we can work together with  to deliver strong growth and results.

But first things first... let us introduce ourselves!


We are a specialised performance marketing and digital acquisition agency, here to supercharge your business growth!

We are a nimble powerhouse team of digerati who have been in the game for longer than we can remember (call it about 15 years).

Here are the key faces you'll soon become familiar with.


Our diverse set of people and skills make us the perfect package for - strategic, technical, creative, and especially social!









John C.

Digital warrior

Here are a few important and interesting facts about team member number one.









Jane D.

Social warrior

Here are a few important and interesting facts about team member number two.









Jake E.

Keyboard warrior

Here are a few important and interesting facts about team member number three.

We look forward to being your digital strike team!


And now that we're better acquainted, let's dive into the juicy stuff...

Campaign Objectives

Let's talk about where we'll be heading this year.

Brand & Business Goals

1.

Brand awareness
Imagine all the great things people will be seeing about you, particularly within the local area.

2.

User education
It's time to teach your customers all about your lovely equipment and valuable services.

3.

Increased bookings
Let's not forget the most important thing; getting the business to break even.


4.

Customer retention
Come once, come many times. We focus on driving repeat visits & bookings.

These initial overarching goals can be further refined with the team during the strategic phase and workshop.

Okay, let's get specific and talk priorities!

Digital Timeline

Supporting you in many ways and as many days.

It must be time we got into the timings!

1. STRATEGY & BRAND DEVELOPMENT
Review of all online channels and marketing activities. Workshop with your team to develop clear understanding of the business, brand identity, target audiences, and business goals growth.
2. UNDERSTAND THE USERS
Develop the profile of target audiences, map current user journey, set-up and optimisation of Google Analytics, and implementation of tracking pixels.
3. DEVELOP COMMUNICATIONS STRATEGY
Develop strategy to grow the brand, convert customers, and drive advocacy via online advertising, social content, and newsletter.
4. MEASURE THE RESULTS
Develop a clear reporting framework to track and measure each stage of the funnel, and enable clear visibility on the effectiveness of each activity.
5. APPLY THE LEARNINGS
Use the insight and learnings gained to impact the performance of key campaign metrics:
• Minimise cost of eyeballs
• Lower cost of website visits
• Increase first-time user conversions
• Increase social media impact with content optimisation

Audit & Setup

A small matter of housekeeping.

A full audit of your digital platforms is done during the planning phase.


We’ll provide key recommendations that are beneficial or necessary for the success of our marketing efforts. We'll also make sure you know what's working and not working, or perhaps not yet even being done at all.

If you have any questions, now is the time to ask them. Or later, we're not going anywhere!

This includes an assessment of:

Website

Social media channels

Analytics data

Email marketing

SEO (on & off page)

Online store

Tracking is then set up to capture the journey wherever it begins.


This enables full visibility of the entire path to purchase, and allows proper attribution of all your marketing efforts – organic, paid or otherwise. Here's what we'll be doing:

1. Setup Google Analytics

2. Implement tracking pixels

3. Prepare UTM links

Digital Budget

Let's talk dollars, and sense!

Talk is cheap, so what will this cost?



We've prepared a special budget for you based on our preferential, super-cool client rates. We hope this hits the spot and leaves you feeling warm and fuzzy about us.

Digital Budget (6 month campaign)
NAME
Items
RATE
QTY
PRICE
NAME
Define scope, budgets & timeline
RATE
$0.00/qty
QTY
PRICE
$0.00
NAME
Social media & website audit
RATE
$950.00/qty
QTY
PRICE
$950.00
NAME
Brand growth strategy
RATE
$400.00/qty
QTY
PRICE
$2,400.00
NAME
Digital channel management
RATE
$1,650.00/qty
QTY
PRICE
$9,900.00
NAME
Ad campaign management
RATE
$1,100.00/qty
QTY
PRICE
$6,600.00
NAME
Monthly reporting
RATE
$400.00/qty
QTY
PRICE
$2,400.00
NAME
Client communications
RATE
$650.00/qty
QTY
PRICE
$3,900.00
SUBTOTAL
$26,150.00
TOTAL
$26,150.00

Well, shall we shake on it?


We're incredibly excited about this opportunity, and can't wait to turn this strategy into tangible results for .

If you're as bullish as we are, let's not delay. It's time to get this show on the road!